LIVE
Meet TheCast's signature feature: live. See product textures and application tips up close, ask questions in real time, and find K-Beauty that suits you.
THECAST ร HUGSOSO
K-๋ทฐํฐ๊ฐ ์ค๊ตญ์ ์ผ์๊ณผ ๋ง๋๋ ์๋ก์ด ์ ์ . A new meeting point where K-Beauty meets everyday life in China.
CHINA PARTNERSHIP ยท HUGSOSO CHINA PARTNERSHIP ยท HUGSOSO
๋์บ์คํธ์ HUGSOSO๊ฐ ํจ๊ป ๋ง๋๋
์ค๊ตญ์ ์๋ก์ด K-๋ทฐํฐ ๊ฒฝํ
TheCast and HUGSOSO
shape a new K-Beauty experience in China
๋์บ์คํธ๋ ์ค๊ตญ HUGSOSO์ ํจ๊ป, K-๋ทฐํฐ ๋ธ๋๋๊ฐ ํ์ง ๊ณ ๊ฐ๊ณผ ๋ง๋๋ ์คํ๋ผ์ธ ์ ์ ์ ๋ํ๊ฐ๊ณ ์์ต๋๋ค.
์ค๊ตญ ์์ ํ๊ฐ๋ฅผ ๋ณด์ ํ K-๋ทฐํฐ ๋ธ๋๋๋ฅผ ์์ ๋ชจ์งํฉ๋๋ค.
TheCast is working with HUGSOSO in China to expand the offline touchpoints where K-Beauty brands meet local customers.
Experience premium K-Beauty through carefully selected brands and products. See products up close in live sessions, explore their stories, and find beauty that suits you.
Wuhan, China
Premium beauty.
in feeds & shorts
K-Beauty in one place
TheCast Live.
Many ways to enjoy premium K-Beauty.
One platform.
Live is TheCast's signature feature, alongside replays, a beauty marketplace, feeds, and shorts. Get to know products, enjoy beauty content, and shop your favorites in one place.
PREMIUM K-BEAUTY ยท PLATFORM FEATURES
LIVE
& SHORTS
Explore brand stories and beauty tips in feeds and shorts, and catch missed live sessions in replay. Discover K-Beauty favorites whenever it suits you.
ANYTIME
Browse and shop curated premium K-Beauty brands and products in our beauty marketplace, from products you saw live to favorites already on your list.
Get closer to premium K-Beauty
with TheCast Live.
Live is the feature we're proudest to offer. Product demonstrations and real-time conversations bring the appeal of premium K-Beauty closer to you.
See the details up close
Explore textures, shades, and application tips in live sessions. See the details you wanted to know beyond product photos and descriptions.
Ask questions as you watch
Ask about products and hear explanations as the session unfolds. Get to know your options before choosing premium K-Beauty that suits you.
Continue with replays and shopping
Catch missed sessions in replay, shop your favorites in the marketplace, and keep exploring brand and product stories through feeds and shorts.
Curated brands. Meaningful experiences.
Premium K-Beauty with TheCast.
Curated brands
Product value
Brand philosophy
Beauty up close
THECAST NEWS
APP STORE
Download TheCast on iOS
Experience premium K-Beauty and live sessions in the TheCast app.
GOOGLE PLAY
Download TheCast on Android
Install TheCast and discover premium K-Beauty.
DITO & DITTO ยท ISSUE & PEOPLE
China's evolving offline retail, led by brand management
Explore how HUGSOSO approaches China's offline retail trends and K-fashion growth.
DITO & DITTO ยท CONFERENCE
K-fashion: prepare to grow, not just to enter
Read HUGSOSO's insights on scaling K-fashion in China through brand management.
INSTAGRAM REEL
TheCast Personalized Beauty Subscription
Explore TheCast's personalized subscription for premium K-Beauty.
INSTAGRAM POST
Calling K-beauty Creators Around the World
Join TheCast to introduce premium K-Beauty through live sessions and beauty content.
K-Beauty Purchase & Influencer Collaboration Inquiry
Influencers, wanghong, content creators, retailers, and distributors are all welcome. Ask us about purchasing Korean cosmetics or influencer collaborations. We will reply by email, so no phone number is required.