Terms of Service

The Cast Terms of Service

BlacksmithIO Co., Ltd. ("Company") is the operator of The Cast service.

Effective date: August 8, 2026

Company information: CEO Song Seongha / S Factory B-219, 11 Yeonmujang 15-gil, Seongdong-gu, Seoul / Business Registration No. 562-87-03243 / Mail-order Business Report No. 2026-Seoul Seongdong-0451 / Customer Center +82-2-6011-8989

Chapter 1. General

Article 1 (Purpose) These Terms govern the rights, obligations, responsibilities, and other necessary matters between the Company and members in connection with the use of The Cast mobile application, website, live commerce features, feed and short-form content, seller or store showcase pages, and related services (collectively, the "Service").

Article 2 (Definitions)
1. "Member" means a person who agrees to these Terms, registers for, and uses the Service.
2. "Seller Member" or "Seller" means a member who sells products or services through the Service or provides information for such sales.
3. "Buyer Member" means a member who browses, watches, orders, or purchases products or services through the Service.
4. "Caster" means a member who creates or appears in live broadcasts, feeds, short-form videos, or other content to introduce products, support sales, or promote brands.
5. "Content" means live broadcasts, replay videos, feed posts, short-form videos, images, reviews, comments, product introductions, and any other information posted or displayed in the Service.
6. "Products, etc." means goods, digital content, or services sold or offered through the Service by Seller Members or, where expressly indicated, by the Company.

Article 3 (Posting, Effect, and Amendment of the Terms)
1. The Company posts these Terms on the Service screen or on a linked page.
2. The Company may amend these Terms to the extent permitted by applicable laws, including the Act on the Consumer Protection in Electronic Commerce and the Regulation of Terms and Conditions Act.
3. If the Company amends these Terms, it will announce the effective date and reason for amendment at least 7 days in advance, or 30 days in advance if the amendment is unfavorable to members.
4. If a member does not expressly object by the effective date and continues to use the Service, the member will be deemed to have agreed to the amended Terms.

Article 4 (Nature of the Service and Status of the Company)
1. The Company operates a live-commerce and shopping platform and, unless expressly stated otherwise, acts as an intermediary for transactions between Seller Members and Buyer Members. If the Service expressly indicates that the Company is the seller, the Company may be a direct party to the transaction.
2. Unless otherwise expressly indicated, responsibility for product descriptions, advertising, pricing, stock, delivery, exchanges, refunds, warranties, and after-sales support lies with the relevant Seller Member.
3. The Company may verify or disclose seller information and transaction-related mandatory information to the extent required by applicable laws.

Article 5 (Scope of the Service) The Company may provide the following services:
1. Live broadcasts, replay videos, feed content, short-form videos, and related content services
2. Support services for browsing, ordering, payment, delivery, cancellation, exchange, return, and refund of Products, etc.
3. Seller or store showcase pages, follow features, notifications, promotions, coupons, and points
4. Customer support, partnership or seller inquiries, notices, events, and other ancillary services

Chapter 2. Membership and Account Management

Article 6 (Membership Registration and Formation of the Agreement)
1. The service agreement is formed when a user agrees to these Terms and the Company's Privacy Policy, completes the registration or login procedure, and the Company accepts the application.
2. Children under the age of 14 may not register as members in principle.
3. The Company may reject registration or terminate the agreement afterward in cases such as identity theft, false information, unlawful intent, or a material risk of disruption to the Service.

Article 7 (Accuracy and Update of Member Information) Members must provide accurate information when registering and must promptly update any changed information. Members are responsible for any disadvantage arising from a failure to do so.

Article 8 (Management of Accounts and Authentication Means)
1. Members are responsible for managing their accounts, passwords, and social login credentials.
2. Members may not transfer, lend, pledge, or share their accounts with any third party.
3. If account theft or a security issue occurs, the member must immediately notify the Company, and the Company may take reasonable measures such as restricting use.

Article 9 (Withdrawal and Termination of the Agreement)
1. Members may request withdrawal at any time through in-service functions or customer support.
2. Even after withdrawal, rights and obligations that remain necessary under applicable laws or an existing transaction, including order processing, settlement, refunds, and dispute handling, may survive.
3. If there is no login or other Service access record for 1 year from a member's last login or Service access date, the Company may apply its dormant-member policy, and a separate consent procedure designated by the Company must be completed in order to maintain the account as a lifetime membership account.
4. If a member does not provide the separate consent described above and has no login or Service access for 1 year, the account may be automatically withdrawn, and the Company may provide notice before processing or at the time of processing through reasonable means such as email, app push notifications, or an in-service notice.
5. If a member violates these Terms or applicable laws, the Company may restrict use or terminate the agreement after notice. If urgent security action or a material violation requires immediate action, notice may be given afterward.

Chapter 3. Use of the Service and Transactions

Article 10 (Change or Suspension of the Service)
1. The Company may change all or part of the Service for quality improvement, technical reasons, operational policy changes, or similar reasons.
2. The Company may temporarily suspend the Service due to system maintenance, failures, network issues, natural disasters, or comparable force majeure events.
3. Where foreseeable, the Company will make reasonable efforts to notify members in advance of changes or suspension.

Article 11 (Orders and Payment)
1. A purchase is formed through the buyer's review of product information, completion of the order form, selection of a payment method, and successful completion of payment.
2. The Company may provide payment methods such as credit card, bank transfer, and easy payment, and payment processing may be handled through an electronic payment gateway such as Toss Payments.
3. A Seller Member or the Company may cancel or reject an order for legitimate reasons such as out-of-stock items, pricing errors, or system errors, and in such case will notify the user without undue delay.

Article 12 (Delivery, Cancellation, Exchange, Return, and Refund)
1. The timing and conditions of delivery, cancellation, exchange, return, and refund are governed by applicable laws, these Terms, the relevant product detail page, and the seller's posted conditions.
2. Cost allocation and processing standards for a change of mind, product defects, wrong delivery, or similar issues are governed by applicable laws and the relevant sales conditions.
3. Where withdrawal rights are restricted by law for a specific product or service, such restriction will be clearly disclosed in advance to the extent permitted by law.
4. Where the Company acts as an intermediary, the primary responsibility for cancellation, exchange, return, and refund lies with the relevant Seller Member, and the Company may support dispute resolution within a reasonable scope.

Article 13 (Purchase Protection and Transaction Records)
1. The Company may apply purchase protection measures or payment protection procedures in accordance with applicable laws or payment network policies.
2. The Company retains transaction records as required by law, and members may request access to or confirmation of such records within the legally permitted scope.

Article 14 (Coupons, Points, and Promotions)
1. The Company may provide coupons, points, benefits, or promotions in order to activate the Service.
2. The issuance criteria, scope of use, validity period, and expiration conditions of coupons, points, and benefits are governed by the Service screen, event notice, or operational policy.
3. Coupons, points, or benefits obtained or used through improper means may be canceled, recovered, or invalidated.

Article 15 (Notice to Members)
1. The Company may provide notices through reasonable means such as announcements, service screens, email, app push notifications, Kakao channel-based messages including AlimTalk or FriendTalk, and text messages.
2. Advertising or promotional messages will only be sent where consent is obtained as required by applicable laws.
3. Notices to all members may be made by posting on the Service screen in lieu of individual notice, although the Company will endeavor to provide individual notice where a matter materially affects members.

Chapter 4. Seller Members, Casters, and Content

Article 16 (Responsibilities of Seller Members)
1. Seller Members must accurately disclose and faithfully perform business information, product information, transaction conditions, refund standards, and other legally required information.
2. Seller Members must not engage in unlawful or unfair acts such as false or exaggerated advertising, false stock indication, counterfeit sales, infringement of intellectual property rights, or sales of harmful products to minors.
3. Seller Members bear the primary responsibility for the products they register and for delivery, customer response, exchanges, returns, refunds, and dispute handling.

Article 17 (Obligations of Casters and Content Creators)
1. Casters and content creators must not use false statements, exaggerated claims, or misleading expressions regarding the Service or any product.
2. Posting or streaming obscene, violent, discriminatory, defamatory, unlawful, infringing, or otherwise illegal content is prohibited.
3. The Company may limit exposure, delete content, stop broadcasts, or restrict accounts in relation to violating content.

Article 18 (Rights in Posts and Content)
1. Copyright in posts and content created or uploaded by a member remains with that member in principle.
2. The member grants the Company a non-exclusive, royalty-free right to use such posts and content to the extent necessary for service operation, display, backup, promotion, customer response, and service improvement.
3. The Company will not arbitrarily sell or exclusively dispose of a member's posts or content beyond the scope necessary for operating the Service.
4. Members must ensure that the content they post or upload does not infringe the rights of any third party, and they remain responsible for such infringement.

Chapter 5. Prohibited Conduct and Restriction of Use

Article 19 (Prohibited Conduct) Members must not engage in any of the following:
1. Stealing or using another person's account or information
2. False orders, fraudulent payment use, review manipulation, false inquiries, or improper receipt of benefits
3. Inducing direct transactions, circumventing the payment system, or otherwise interfering with operation of the Service
4. Posting unlawful information, distributing malware, or making abnormal access through automation tools
5. Infringing the rights, reputation, or legitimate interests of the Company, Seller Members, other members, or third parties

Article 20 (Restriction of Use and Investigation)
1. If prohibited conduct or a violation of these Terms is suspected, the Company may request explanatory materials or evidence for fact-finding.
2. The Company may take measures such as deletion of posts, holding orders, recovery of benefits, restriction of use, account suspension, or termination of the agreement where necessary.
3. The Company may take appropriate action where required by law, a lawful request from an investigative authority, or the security needs of the Service.

Chapter 6. Liability, Dispute Resolution, and Miscellaneous

Article 21 (Personal Information Protection) The Company protects and processes members' personal information in accordance with applicable laws and the Company's Privacy Policy.

Article 22 (Damages and Disclaimer)
1. Where the Company or a member causes damage to the other party through its own fault, it shall compensate such damage in accordance with applicable laws.
2. Where the Company acts only as an intermediary and is not a direct party to a transaction, it does not assume liability beyond the scope permitted by law for product defects, stock shortages, delivery delays, refund delays, or similar issues caused by the Seller Member.
3. The Company is not liable for service interruption caused by force majeure events such as natural disasters, war, telecommunications failures, hacking, system inspections, or unavoidable technical failures, unless the Company acted with intent or gross negligence.

Article 23 (Customer Support and Dispute Resolution)
1. The Company operates customer support for complaints and dispute handling.
2. Where disputes arise between users in relation to transactions, the Company may provide reasonable support for identifying causes and facilitating resolution in accordance with applicable laws.
3. Members may seek dispute mediation through relevant institutions such as the Korea Consumer Agency or the Electronic Documents and Electronic Transactions Dispute Mediation Committee.

Article 24 (Governing Law and Jurisdiction) These Terms are governed by the laws of the Republic of Korea. Any dispute arising out of or in connection with these Terms or the Service will be subject to the court of first instance with jurisdiction under applicable laws and the Civil Procedure Act.